BORN OUT OF A LIFETIME OF DOODLES, A PASSION FOR DESIGN AND A LOFTY SMALL BUSINESS DREAM.
Hi! I’m Lesa. A few years ago, I had one of those gut feelings that I could turn my life-long doodle habit into something more. Before I knew it, I was knee-deep in a side hustle and praying that God would provide a way for it to be my full-time gig. *Spoiler Alert* He did. 🙌🏻
Now, I spend my days helping clients make the details of their wedding day and small-business ventures unforgettable. I live in a little East Texas town just outside of Houston with my college sweetheart turned husband, a sweet and wild toddler named Lainey, and a 100-pound white Labradork named Penny. There’s no place else I’d rather be.
From the invitation monogram to wax seals and silk ribbons, I chase the pretty details.
And, I have a knack for making it all work – the marriage of feminine details and masculine lines, torn edges and crisp letterpress – to create the invitation suite of your dreams.
My brides like the intersection of where dainty meets rustic, believe in casual elegance, and want their wedding to have a cohesive look – from invitations to reception details.
I've been helping small businesses with branding since I was a pre-teen.
Coming from a family of small business owners, I grew up immersed in the small business world. From construction bid sheets to boutique logos, ranch websites to newspaper ads, I've been designing for small businesses before Photoshop existed.
Running a small business means wearing all of the hats (believe me, I know!). I’m here to help you out throughout your business journey – from logo design to marketing materials – so that you stand out!
LET’S GET PERSONAL.
My name is Lesa – like “Lisa” but with an “e” to keep you on your toes (and prevent me from ever grabbing a gas station name license plate). 😉 I was born and raised in a small(ish) East Texas town full of pine trees and football pride and spent my college years at Texas A&M University. During the first seven years of my career, I created marketing materials, coordinated events and wrote press releases for electric cooperatives and a state agency. I had earned the degrees and certainly put in the work but, about four years into the corporate hustle, started to realize I needed more than what the steady paycheck could give me.
Truth be told, I went into A&M a business major – I even wrote my entrance essay on how I wanted to follow the family tradition and own a small business one day. One semester in, after I realized how many accounting classes I had to take 🙈, I ended up an agricultural communications major. With a focus on writing and design, in addition to my background in agriculture, it turned out to be a perfect fit.
From the moment I learned graphic design and website coding, I was immediately working on marketing materials for the family businesses. I saw the need for someone who was design and marketing savvy yet understood that the typical small business owner probably doesn't have a design background or much of a marketing budget...much less the time to commit to it.
Later on down the line, I picked up calligraphy and put those design skills to use on invitations, logo design and marketing materials for other small businesses. One gut decision led to another and, before I knew it, I was knee-deep in the world of letterpress and wax seals – and even added in a little antiques and home decor to feed my interior design dreams. Four years in, at a point when I expected it the least and needed it the most, things fell into place in a way that let me finally take the jump to turn my side-hustle into a full-time business.
So, here I am. Doing the thing I’ve always wanted to do. The small business life is a huge challenge but, with the opportunity to intimately work with my clients and bring their ideas to life, is so, so very rewarding.
"The invites turned out so absolutely beautiful that we wanted so much more. And Birdie Mae Designs does SO much more. Table numbers, welcome signs, escort cards, seating signs... just to name a few. Her work speaks for itself. Lesa was amazing! Professional, patient, creative, talented, extremely helpful, and most of all, she has a wonderful, warm personality-so easy to work with. She created a beautiful theme that carried throughout the entire wedding. Absolute perfection!! Highly recommended!!!"
- Karen Varano, Mother of the Bride